Facing the global market of food products and looking at the free trade area in the Mediterranean basin within 2010 as provided by the Euro- Mediterranean Charter of Barcelona , the correlated needs and opportunities became necessarily subject matter of discussion. Because of the innovative development of preparation methods and distribution systems food safety requires controls among the whole chain according to standards of integrated approach. In a market framework where words exchange between seller and consumer is even more reduced or lacking, the communication related to the food origin is committed to the signs on products labels as for the geographical marks , the denominations of origin and the geographical indications. These signs remind a certain linkage to the territory, to its culture and traditional production and preparation methods of typical and peculiar food and recipes of the Mediterranean diet. This link represents a “ value added” due to natural and human factors and it is an indicator of the identity of the territory in relation with the local communities. Transferring contents and image concerning quality, safety and identity on the market it is a task assigned to means regulated by national, communitarian and international law, but they also find their “justification” and implementation in a context where juridical and also economical, technical and cultural profiles are contemplated. The “Mediterranean Study Days upon Quality and Food Safety” (MSD) are an itinerant initiative which moves through the Euro-Mediterranean countries, facing the most current issues related to quality, identity and food safety of Mediterranean food productions through a multi- disciplinary and multi-level approach, involving institutions, enterprises of agricultural and agro industry sector and citizens as consumers.